Objective: Create a hypothetical B-corporation brand with sustainable packaged products.
Approach: Create a refillable color pencil brand as a lasting alternative to traditional wooden color pencils.
Meet your new drawing companion, Scribble.
Scribble sets come with one mechanical metal pencil and four shades. To prevent waste, lead refills allow you to keep using the colors you love.
All Scribble sets come in tinplate cases that can be repurposed or recycled indefinitely. Within the protective paperboard packaging, the refillable metal pencil replaces the cycle of repurchasing disposable wooden color pencils.
By using recyclable and reusable materials, Scribble minimizes waste, avoids plastic, and encourages circular use.
