Objective: Create a student-led exhibition based on the theme of the BFA Graphic Design program.
Approach: Represent the program’s transformation of designers in three stages using shapes and interactive elements that teach design principles to non-designer visitors.
An exhibition created by ten graphic design students at San José State University, Unfold breaks the BFA Graphic Design experience into three stages:
On the Surface
In the Details
At the Core
In a team with three other designers, I was responsible for branding. I created the finalized brand system and custom Unfold typeface, along with the posters, brochure, postcard, and documentation booklet.
